is a creative, entertainment and technology collaborative focused on developing cross-platform, story-led brand experiences and solutions.
We believe every great story told unfolds, folds, unfolds again, then re-folds and… you get the idea. Storytelling is a craft that can be done in infinite ways and becomes tangible when told the right way with the right tools.
And when certain tools don't exist, we make them. When we go places uncharted, we map them. And when we believe in the things we discover, we plant a flag in them... with conviction. Because, the greatest stories ever told are always rooted in experiences, culture and possibilities.
We happen to be obsessed with all three.
Because, we are Narrators.
Natural Born Hitters Mixtape is a collaboration between Under Armour® and two of the world's greatest hitmakers in the realms of music and sports, Pharrell Williams and Ray Lewis. The tracks on this mixtape are inspired by the film, 'Ready for August' which are based on the true life experiences of Ray Lewis during his high school football years.
Each track is reflective of a key moment in the film, Training, Practice and Pregame. Music and sports have always complimented each other, but have never hit so hard until now.